Roeser was one of the founding leadership team at LTC Financial Partners (LTCFP), one of the nations largest long term care insurance agencies, where he served as Chief Marketing Officer from 2003 to 2012. LTCFP ranked in Inc Magazines 5000 four years in a row. While at LTCFP Roeser served on the board of directors for 6 years, until 2014 when the company merged with Acsia to form Acsia Partners. Roeser has served on the board of Reverse Mortgage Direct and American Senior Services Inc. Over the past decade Jonas has been a driving force behind a number of the nations senior planning products marketing campaigns.